Estimate your Google AdSense and Ezoic earnings with precision. Calculate CPM, CPC, RPM, and monthly revenue for your website or blog.
See how AdSense and Ezoic compare for your website traffic
Key metrics for both monetization platforms
| Metric | AdSense | Ezoic |
|---|---|---|
| RPM (Revenue Per Mille) | $0.00 | $0.00 |
| CTR (Click Through Rate) | 0.00% | 0.00% |
| Average CPC | $0.00 | $0.00 |
| Ad Fill Rate | 90% | 95% |
| Ad Optimization | Limited | Advanced AI |
| Layout Testing | No | Yes |
| Site Speed Impact | Moderate | Optimized |
Google AdSense and Ezoic are two of the most popular advertising platforms for website monetization. While AdSense is the most widely used ad network, Ezoic offers advanced optimization features that can significantly boost your earnings.
Ad revenue is primarily calculated using two key metrics:
Additionally, important metrics include:
Several factors influence your ad earnings:
While both platforms serve ads on your website, they differ in several important ways:
To maximize your earnings from both platforms, consider these strategies:
Choose AdSense if:
Choose Ezoic if:
Everything you need to know about AdSense and Ezoic earnings
CPM varies significantly by niche and geographic location. For AdSense, typical CPMs range from $1 to $10. High-value niches like finance, insurance, and legal services can achieve CPMs of $15-$50 or more. The average CPM across all niches is around $2.80.
Ezoic publishers report revenue increases of 20% to 250% compared to standard AdSense. The actual increase depends on your niche, traffic quality, and how well you implement Ezoic's recommendations. Publishers with 100,000+ monthly pageviews often see the most significant gains.
RPM (Revenue Per Mille) represents earnings per 1,000 pageviews. It's calculated as (Estimated earnings / Number of pageviews) * 1000. For example, if you earned $500 from 100,000 pageviews, your RPM would be ($500 / 100,000) * 1000 = $5.00 RPM.
Yes, Ezoic actually uses AdSense as one of its ad sources. Ezoic mediates between AdSense and other ad networks to find the highest paying ads for each impression. This means you can potentially earn more from AdSense ads through Ezoic than by using AdSense directly.
Most publishers see initial results within 2-4 weeks after implementing Ezoic. However, significant improvements typically take 2-3 months as the AI system learns about your audience and optimizes accordingly. Full optimization can take 6 months or more for larger sites.
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